Introduction

The Global Open Air Quality Standards (GO AQS) are poised to revolutionize how we understand and address air pollution. To ensure consistent and impactful communication about GO AQS across the industry, we’ve developed these Marketing Resources and Identity Guidelines. Consistent use of the GO AQS brand will strengthen recognition and understanding of the importance of air quality in people’s lives.

GO AQS Alignment Badge

We’ve created a distinct “Aligns with GO AQS” badge to signify adherence to these crucial standards. This badge should be prominently displayed on all products, services, and marketing materials that utilize or align with GO AQS.

Badge Design

The “Aligns with GO AQS” badge consists of:

• The words “Aligns with” in a clear, legible font (Avenir Roman).
• The GO AQS logo.
• These elements are contained within a box with rounded corners.

Preferred Badges

Use the preferred blue badge in all marketing communications promoting your product and services. Place the badge first in the lineup of badges.

Alternative Badges

For greater design flexibility, an alternative white badge is available. Use the white badge when the blue badge visually overpowers the layout. The white badge is most effective when it’s the sole badge in the layout and its color harmonizes with the surrounding design elements.

Localized Badges

We will provide badge artwork with the the translated regional languages. Just ask us. 

Badge Usage Guidelines

• Placement: The “Aligns with GO AQS” badge should be placed in a prominent location on product packaging, websites, marketing collateral, and within software interfaces. Consider areas where certifications or standards are typically displayed.
• Size: The badge should be easily visible and legible. Maintain a proportional size relative to other logos and graphics. Avoid making the badge excessively large or small.
• Clear Space: Maintain adequate clear space around the badge to ensure its visibility and prevent it from being crowded by other elements.
• Color: The badge should be displayed in its official colors (specify colors, e.g., GO AQS Blue #3857E8). If color reproduction is not possible, the white version may be used. Do not alter the colors in any other way.
• Alterations: Do not stretch, skew, or modify the proportions of the badge. Do not add or remove any elements from the badge.
• Misuse: The badge should only be used on products and services that genuinely align with GO AQS. Misuse of the badge can damage the credibility of the GO AQS initiative.

Marketing Messaging

• Key Message: Emphasize the benefits of aligning with GO AQS. Focus on improved air quality, public health, and environmental responsibility.
• Target Audience: Tailor your messaging to specific target audiences, such as consumers, businesses, and policymakers.
• Consistency: Use consistent language and messaging across all marketing materials. Refer to GO AQS consistently (e.g., “Global Open Air Quality Standards” on first mention, then “GO AQS” thereafter).
• Call to Action: Encourage customers to learn more about GO AQS and how it benefits them. Include links to the GO AQS website and other relevant resources.

Example Marketing Copy

• “Our air quality monitoring instruments are designed to align with the Global Open Air Quality Standards (GO AQS), ensuring healthier indoor environments.”
• “This air quality dashboard proudly displays the GO AQS badge, signifying its commitment to providing users with access to vital air quality information based on the latest standards.”
• “Choose our air quality services, which adhere to GO AQS, for comprehensive and actionable insights to improve air quality in your building.”

Benefits of Consistent Branding

• Consistent use of the GO AQS brand and the “Aligns with GO AQS” badge across various products and services will:
• Increase Recognition: Build brand awareness and recognition among consumers and stakeholders.
• Enhance Credibility: Demonstrate a commitment to high standards and best practices.
• Strengthen Trust: Foster trust in products and services that align with GO AQS.
• Promote Adoption: Encourage wider adoption of GO AQS across the industry.
• Empower Consumers: Help consumers easily identify products and services that prioritize air quality.

Link

Press & Media Kit

Contact

For any questions regarding the GO AQS Marketing Resources and Identity Guidelines, please contact us.

By adhering to these guidelines, we can collectively build a strong and recognizable GO AQS brand, ultimately contributing to a healthier future for all.